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TIMES SQUARE BILLBOARD!
TIMELESS SQUARE
As we continued to spread the word of our love for Timeless, aiming to recruit new viewers in hopes of securing a third season this project's mission was to spread the word far and wide. What better way than to take over two high-profile billboards in New York City’s Times Square? So that's what we did! On Wednesday, November 28, 2018 (to coincided with the lighting of the Christmas tree at Rockefeller Center) visitors to the pedestrian plaza on Broadway between 45th and 46th streets saw the campaign spot running multiple times per hour on the high-definition screens above McDonald’s and the Disney Store.
Billboard location #2 at 1540 Broadway, above the Disney Store. (Copyright: Jocelyn Grazela)
THE BILLBOARDS IN ACTION
Billboard location #1 at 1560 Broadway, above the McDonald's. (Copyright: Jocelyn Grazela)
Billboard location #1 at 1560 Broadway, above the McDonald's. (Copyright: Jocelyn Grazela)
Billboard location #1 at 1560 Broadway, above the McDonald's. (Copyright: Jocelyn Grazela)
Billboard location #2 at 1540 Broadway, above the Disney Store. (Copyright: Jocelyn Grazela)
THE FAN MEET-UP
(Copyright: Jocelyn Grazela)
ClockBlockers - both those local to the New York area and fans able to visit the city for the day - arranged multiple meeting times at the two billboard locations on Broadway to observe the campaign up close and personal, and share on social media. Even cast members Malcolm Barrett (Rufus Carlin) and Sakina Jaffrey (Agent Christopher) braved cold and blustery weather to see the ad and meet passionate fans!
*insert tweets w/pics of meeting Malcolm and Sakina*
PLANNING, PREPARATION, & FUNDRAISING
Image courtesy of COMPANY NAME HERE.
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